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The first African artist to join the ranks of this iconic label

Updated: Sep 15, 2023

By Inge Kruger



South African Rapper "Phonixthecool" Signs Historic Deal with Death Row Records, Becoming First African Artist on the Esteemed USA LABEL


Phonixthecool, the talented South African rapper hailing from Durban, has made history by signing an exclusive record deal with Death Row Records, the legendary American record label known for shaping the rap industry. In a groundbreaking move, Phonixthecool becomes the first African artist to join the ranks of this iconic label.


With his unique style, captivating lyrics, and undeniable talent, Phonixthecool has already made waves in the music industry. In an exciting development, he was featured on Snoop Dogg's highly anticipated "Algorithm" album in 2021, showcasing his remarkable skills alongside some of the biggest names in the game.


The news of Phonixthecool's signing has been met with much anticipation and excitement, as it comes with the endorsement of none other than the rap legend himself, Snoop Dogg. Snoop Dogg took to his Instagram to share the news, expressing his enthusiasm for Phonixthecool's upcoming release under Death Row Records. The post created a buzz among fans, who eagerly await the collaboration between these two powerhouses of the rap industry.


Not only did Snoop Dogg show his support, but the official Death Row Records page also made a statement about Phonixthecool's signing. This further solidifies the significance of this milestone,as the label welcomes Phonixthecool into its prestigious roster, recognizing his immense talent and potential.


Phonixthecool's journey from Durban to Death Row Records is a testament to his unwavering dedication, hard work, and raw talent. Growing up in South Africa, he honed his craft and developed a distinctive sound that blends his African roots with the influence of global hip-hop culture. His ability to effortlessly fuse different musical elements has set him apart and caught the attention of industry heavyweights.


This groundbreaking collaboration between Phonixthecool and Death Row Records marks a new era of cross-cultural collaboration and artistic expression. It not only showcases the immense talent from Africa but also serves as a testament to the power of music to transcend borders and bring people together.





Fans across the globe eagerly await Phonixthecool's debut release under Death Row Records, eager to witness the fusion of his African roots with the signature Death Row sound. With his infectious energy and unique style, Phonixthecool is poised to make an indelible mark on the hip-hop landscape.


Snoop Dogg's Instagram post


About Phonixthecool:


Phonixthecool is a South African rapper from Durban who has garnered attention for his unique style and captivating lyrics. With his fusion of African and global hip- hop influences, he has made a name for himself in the industry, culminating in his historic signing with Death Row Records as the first African artist on the label.


About Death Row Records:


Death Row Records is an iconic American record label that has played a pivotal role in shaping the rap industry. Founded in 1991, the label has been home to some of the biggest names in hip-hop, and its influence continues to resonate in the music world today.

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