The Good Business
The Good Business is a space where we share the profiles of companies that are redefining what business can be. These are businesses proving it’s possible to grow while staying true to their values, putting people first, respecting the planet, and building something that lasts. They’re choosing long-term impact over short-term gain. By telling their stories, we hope to inspire more of the same, because business done right can make a real difference.


ORYX Desert Salt is a South African brand offering sustainably harvested, mineral-rich salt from the Kalahari Desert. Committed to eco-friendly practices, they use biodegradable packaging, glass grinders, and toxin-free printing. Beyond seasoning, ORYX supports local communities and champions environmental care with a “Refill, Not Landfill” mission.

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Bonnie Bio creates certified compostable bioplastics that naturally break down into harmless elements, helping eliminate plastic pollution and microplastics. Proudly South African, they champion a circular economy, support local jobs, and promote sustainable living. Their innovative, plant-based products offer eco-friendly alternatives that protect people, animals, and the planet.


The Cavern, a family-run resort since 1941 in the Northern Drakensberg World Heritage Site, offers immersive nature experiences and full-board stays. Committed to sustainable tourism, they protect local ecosystems, support the community, and create memorable family moments through guided hikes, horse riding, trout fishing, and more.


The Kindness Co. offers certified organic, plant-based products free from toxins and synthetic chemicals. Rooted in holistic aromatherapy, they blend natural science with tradition to create hypoallergenic, eco-friendly items. Their commitment to conscious sourcing and sustainable practices supports local job creation and promotes mindful living for people and planet.
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The Kook Co. handcrafts sustainable surf accessories using cork and natural rubber. Founded by South African surfers in 2022 and made in Cape Town, their modular traction pads, grips, and mats reduce waste by allowing worn parts to be replaced, helping surfers enjoy the waves while protecting the planet.
