The Good Network
The Kindness Co.
The Kindness Co. is a South African brand championing wellness through nature-inspired innovation. Their certified organic, plant-based products offer safe, effective alternatives, free from toxins, synthetic chemicals, and harmful additives.Guided by the principles of holistic aromatherapy, The Kindness Co. blends natural science with traditional wisdom to create products that nurture both people and planet. Proudly made in South Africa and thoughtfully packaged, their range supports conscious living and local job creation. With The Kindness Co., everyday care becomes a simple act of wellness, for yourself, your community, and the environment.
The Good Behind
The Brand
NATURE-INSPIRED, CLEAN INTENTIONS
Kindness Co. was born from a desire to replace harmful chemicals in everyday products with natural, plant-based alternatives. Their range, spanning mosquito repellents, stain removers, sanitizers, skincare, and more, is built on organically certified essential oils and plant extracts, offering high-quality results without compromising wellbeing.
CERTIFIED & CONSCIOUS
All ingredients meet rigorous standards, including USDA Organic, Kosher, and Halal certifications. Every product is manufactured locally in Cape Town and formulated to be hypoallergenic, allergen-safe, and free from hormone-disrupting and carcinogenic chemicals.
EMPOWERING LOCAL JOBS
By sourcing and producing locally, Kindness Co. helps create meaningful artisanal manufacturing jobs in South Africa. Their commitment to keeping the full supply chain local supports skills development, job creation, and economic resilience in their community.
HOLISTIC PRODUCT RANGE
Kindness Co. creates products for everyday life, from long-lasting natural mosquito repellents to specialized stain removers for clothing, sneakers, and menstrual care. Their line also includes scalp relief tonics, body washes, sanitizers, and even conditioning dog shampoo, all designed with intention and care.
FORMULATED WITH TRADITIONAL WISDOM
Their formulations draw on the ancient knowledge of botanicals and essential oils, blending modern science with time-honoured wellness traditions. The result is a product range that feels familiar, effective, and grounded in nature.
ECO-FRIENDLY PACKAGING
Packaging is recyclable and locally made, with select products housed in fully compostable bottles through their partnership with Bonnie Bio. It’s one more way the brand ensures that what’s good for you is also good for the planet.
EDUCATION & TRANSPARENCY
Kindness Co. believes that informed consumers are empowered consumers. That’s why they place a strong emphasis on education, helping people understand the impact of ingredients, how to use products responsibly, and why natural matters.
A BRAND WITH HEART
At its core, Kindness Co. is about more than products, it’s about a way of living. A way that’s gentle on the earth, nurturing to the body, and kind to others. With every bottle, they’re reminding us that care is a choice we can make, every single day.
